Tired of paying for coins just to see a meal plan on Fitia?

What Fitia does well

The food database is large — the vendor claims over 10 million foods — and logging by photo, voice or text is fast enough that reviewers rate day-to-day tracking highly: 4.9/5 on the US App Store (22,000+ ratings) and 4.8/5 on Google Play (432,000+ reviews).

Several third-party reviews describe Fitia adjusting calorie and macro targets over time based on your logged weight trend, an adaptive approach similar in spirit to MacroFactor's, but with meal planning layered on top of it.

Its family plan lets up to six people share one subscription for $89.99 a year, which reviewers call good value against paying per person.

Who Fitia is for

Fitia fits someone who wants to keep a daily food diary: log breakfast, lunch, dinner and snacks as they happen, and let the app total the numbers and nudge the target over time. If tracking every meal is a habit you already have or want to build, its database and logging speed are real strengths.

It is less built for someone who wants the week decided in advance — a menu, a shopping list, meals adapted to a goal — without opening the app three times a day to log what actually happened.

Where it stops: the complaints

"To generate more [meal options], you need more coins" — the meal-plan feature runs on a coin allowance that sits on top of the paid subscription and has to be topped up separately when it runs out.

That double paywall is the most repeated complaint: the subscription buys access to the meal-plan feature, but each new plan or recipe swap still spends coins that empty out and must be repurchased.

"I often have to add my own barcodes for stuff or stuff from restaurants" — a fair complaint from a 4-star review, not a dealbreaker, but a reminder that a 10-million-item database still has gaps for home-cooked or local foods.

Some reviewers say searching for simple, home-cooked ingredients now surfaces long lists of restaurant and processed items first, which slows down logging for people who mostly cook from scratch.

Support is limited to email, with no chat or phone option, and no clearly published refund policy — a friction point if a coin purchase or subscription charge needs sorting out.

What Macro Recipe does the same

You still get a plan built to a calorie and macro target, adjusted to your goal — lose weight, maintain, or build muscle — and to your diet, allergies and disliked ingredients.

Portions are adjusted so the day lands near your estimated calorie and protein targets, the same aim behind Fitia's adaptive tracking, just reached without a food diary.

Recipes are real dishes, not just numbers: a meal plan you can actually cook, the same shape as the meal-plan side of Fitia — minus the barcode scanner.

What it does differently

There is one price, not two. Macro Recipe is a single subscription — no separate coin balance that runs dry the moment you want a new plan or a recipe swap.

Nothing to log. The plan is built for the week up front; there is no daily photo, voice or barcode logging to keep up with, and no diary to fall behind on.

Everything lands in one grocery list, quantities added up across the week's recipes, with an estimated cost in your own currency so you know roughly what the week will run before you shop.

What it does not do

It does not log food. There is no barcode scanner, no photo or voice food diary, and no 10-million-item database to search — if you want to track what you eat outside the plan meal by meal, that is Fitia's job, not this app's.

It does not adjust your target from an ongoing weight-trend log the way Fitia's adaptive tracking does. Your target comes from your goal and profile, not from days of logged data feeding back into it.

There is no family plan. Macro Recipe is one subscription per account, priced at 9.99 €/month or 69.99 €/year after a free first menu and a 3-day trial — with nothing extra to buy once you are in.

Switching in practice: what to keep, how the first week looks

Keep the target Fitia already worked out for you — your daily calorie and protein numbers carry straight over as the estimated target Macro Recipe plans around, so you are not starting from zero.

Keep your diet and any foods you exclude: bring over the same restrictions (vegetarian, halal, dairy-free, whatever applies) and the app applies them to every dish it serves, the way Fitia applies filters to what it logs.

The first week looks like this: set your goal and diet once, get a weekly menu built to your estimated target, get the one grocery list that comes with it, and cook. No coins to check, no meal logged after the fact — just the next day's recipe.

Price, side by side

Fitia Premium runs from $19.99 for one month down to roughly $53.99–$59.99 for a year (about $4.99/month billed yearly), plus coins for meal-plan generation on top — a family plan at $89.99/year splits that across up to six people.

Macro Recipe is 9.99 €/month or 69.99 €/year, one subscription, after a free first menu and a 3-day trial. There is no second balance to refill: the weekly menu and its grocery list are included at every tier.

If you only ever use Fitia to log food and never touch meal plans, the comparison does not apply — Macro Recipe does not do food logging. The comparison is specifically for the meal-plan side of Fitia, where the coin system adds a cost that is hard to predict month to month.

What three days of a weekly menu look like

An indicative example for someone aiming at roughly 1,800 kcal and 120 g of protein a day. Estimated figures; your own menu is built from your profile, your goal and your diet.

Frequently asked questions